Banish all doubts about being able to reach the pinnacle of SEO success in your niche; it is doable and you have the smarts to do it. Let's face it, there are too many people who do not have the desire to put in long hours of work. So then of course it all comes down to you and your desire to succeed in a rather good way as it can be a lucrative venture. If your aim is to get long term results from SEO then put in the hard work that is required to build a strong foundation. You will need to take the initiative and you have; so let's move forward with a discussion about intro level SEO.
We urge you to have the attitude of making this happen on your own right rather than hiring an SEO consultant. If you've got the will to learn and take action, you can do it yourself. Don't fall for the scams where you're promised the top rank in the search engines for a price because nobody can guarantee you top rankings, it's just not possible. You will gain far more if you take the time, money and effort to understand how to do your own SEO. But you still have to do it the right way, otherwise your results will be less than you expected.
There is a technique called internal linking, and it can be powerful with SEO and rankings. You probably have been to Wikipedia, and did you pay attention to the way they do internal linking? We recommend you get a good SEO ebook or course, and make sure it talks about internal linking. You do not want to overdo this if you have a small site, and in fact it should be done in a reasonable way.
Your website or blog will be optimized with a main topical idea that is tied to a keyword phrase, and that is what you have to keep in your domain name. You need all the edge you can get with the SEO game, and that will give you a little more. Having single page URLs containing some or all of the keywords it is optimized for is a good idea, too. Whatever it is, don't ignore the power of having your keyword somewhere in the domain because it is that important for your long term success.
Your SEO fate is totally up to you, and you should learn how to do it properly. You may find some success with easier keywords, but it is hard to build a sustainable ranking that way. It will take longer to rank very well and be able to stay there, but it will be worth it later on. We suggest you get a much bigger and overall picture before you begin working on your site. Another point is you will find SEO is an ongoing need, but that is just with the off-page factors and not the on-page unless you add a new page, etc.
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